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Announcing our new brand Identity

BOLDNESS + PASSION + COLLABORATION

This year we aim to connect, curate and share a more interactive and engaging experience, developed to embrace and communicate with the design industry. After 2 years, we’re releasing an updated brand identity, which includes a new logo, colors, and font. You’ll see the new look anywhere we’re out in public, like our website, Facebook, and Twitter; very soon you’ll see it in all of our products, as well. We believe the new look better matches what we’ve become since 2015:  to highlight the importance of all design disciplines and their impact on economic, social, cultural and environmental development. By sharing, collaborating and learning together with our community, we are creating business, employment, and education opportunities in design. Our Brand idea is the central guiding concept that expresses the essence of what we represent. It defines us and all what we do. It assures people that every time they interact with us they have the experience they’ve been promised. At Nairobi Design Week we aim to bring together creative minds and communities from all across Kenya and continent at large. We like to achieve this through implementing our brand by influencing every medium we employ from – naming, products and services to advertising.

Our Logo

With the new brand as compared to the previous, our new identity is a word-mark composed of three black rectangular shapes with Nairobi Design Week centered inside each respectively to provide additional visual weight.

Our Graphic Elements and pattern

Our pattern and elements portray, elaborate and describe the creative industry collaboration and interaction with which we provide under one platform. A unique identification of what
we do.

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